You will find numerous independent artists and we all need to focus on one important thing: gaining new fans! Yes, a lot more than money, we need people to hear us and tell their friends concerning the mind-blowing new band they discovered. Getting our music put on Spotify is a critical step in this process.
Unless you’ve been living on Cloud 9, you’ve been aware of Spotify along with its “freemium” service. You’ve also heard how Spotify has brought the social network by storm. Each time one of my friends listens to a song, it pops up on my Spotify, Facebook, Twitter, and whatever other social accounts We have; ex: “Hey! Nicklas just joined Spotify and heard Weasel… ” You get the thought.
So despite the fact that how much cash you make per stream (per play) is under a penny, the exposure potential is definitely worth it. And fortunately for indie artists like yourself, it’s pretty simple to obtain your music onto Spotify.
At this time, you may be signed to a label. In that case, your music might be on Spotify already. If it isn’t, call your rep and get if they’ve uploaded your music to the service. When they haven’t and you would like them too, provide the order! (in a nice way). Also, make sure they send Spotify your press kit loaded with a bio, photos, contact info and everything else which makes you stick out. Not so difficult, right?!
In case you are an unsigned artist, that’s okay as there are tons of ways to upload your music with no label. However, spotify promotion companies cannot negotiate with you directly. Why not? I’m sure it’s one of many stipulations of the agreement with all the majors. Nevertheless the solution is still quite simple. You have to choose a distributor like Tunecore, CDBaby or DittoMusic. I’ve written an overview of these distributors so that you can save some time and keep rehearsing.
Once you’ve created a free account using a distributor or signed a label agreement, your music is going to be uploaded onto Spotify within 4-6 weeks. There is however still try to be completed, which leads us to:
Spotify doesn’t always receive your awesome press kit, so equally as a backup, create a profile at allmusic.com. Spotify will check for you there if they don’t obtain a bio.
Given that each of the tedious stuff is done with, it’s time and energy to let your fans know Spotify will be sporting your tunes soon! Develop cool promo posts on Facebook, Twitter and MySpace. Create a promo video for your YouTube channel. Just experienced a sweet idea: write a song simply for your Spotify release and connect it to your posts! Ex: “Can’t wait to see our fans on Spotify. We’ve recorded a song simply for you guys! Visiting your Spotify account soon!” Fans will eat it up!
Okay, you can find a couple of tedious points to accomplish still. No site is complete anymore without clickable logos. As soon as your music is on Spotify, download the service’s logo at iconfinder.com. Next, search for your band profile on Spotify (several options can come up, including “Top Hit, Tracks, Playlists”… you want to pick the link under “Artist”). While hovering over your artist profile, right click and select “Copy Spotify URI.” Last, combine the URI with the Spotify logo by adding it to your site or blog sidewall by creating an “Image Widget.”
Another hip promo you can utilize for Spotify will be the “Spotify Play Button.” This feature enables you to post songs onto your website and blog. First, right click any song, album or playlist in Spotify you intend to promote and when ioyesv select “Copy Spotify URI.”
For example, let’s post this URI for your blog. Start your blog, write something to your hungry fans in html mode: (“We understand you guys need a sneak peak of our own upcoming album. Here’s the very first track for you! Share it along with your friends!”). Next, post the link and give a salutation.
Despite the fact that Spotify is going to help gain fans for the awesomeness, it can’t become the beat-all, end-all solution! For your band to succeed, you need to practice modern marketing, which means utilizing multiple vehicles. Assisting you succeed is our responsibility at musicmunch.com. Visit us for further tips!