Musical.ly users opened their phones to a surprise today as they found the app replaced with a new logo and name: TikTok. The app was acquired by Chinese company ByteDance in November 2017, which absorbed Musical.ly into its very own TikTok app this morning. Existing Musical.ly users have already been migrated over to their new TikTok accounts, that have been updated with a brand new interface yet still retains the core feature of both apps: short-form videos up to just a few seconds.
Teen karaoke app Musical.ly, that had just reached a milestone of 100 million monthly active users, is an element of ByteDance’s larger tactic to get into the usa market. Inside the first quarter of 2018, tik tok auto liker was the world’s most downloaded iOS app, according to a report from US research firm Sensor Tower. TikTok will stay a standalone app in China, where it operates as Douyin and boasts over 300 million monthly active users. You might have even seen Douyin clips floating around before: maybe in the form of the “Karma’s a bitch” makeover meme that went viral earlier this year, or news of Peppa Pig getting banned through the platform as a result of her status as being a “subversive gangster icon.”
Some Musical.ly users are welcoming the changes, while some are debating the best way to identify themselves moving forward: musically is now “tik tok” but i will almost always be a muser. not a clock. With Vine successor v2 “postponed indefinitely,” TikTok may seem like the closest thing we’ll be able to having Vine back. But although Musical.ly and TikTok are generally platforms for sharing 15-second videos, TikTok will likely be missing a crucial part in the Musical.ly history, that was built on teens lip-syncing and dancing to music. All of the features to create karaoke videos continue to be there, but rebranding the app with an all new name and forcing the existing Musical.ly users to migrate to a new platform is actually a move that could alienate the initial community. It’ll be approximately the teens to choose whether TikTok’s popularity in China will translate to success in the united states.
The new app will retain the most popular attributes of both platforms and existing users may have their account, content and fan base automatically migrated to the new TikTok app, that will possess a new brand name and interface. The brand new app includes upgrades such as a “reaction” feature that enables users to react to friends’ videos right from the cell phone and enhanced creative tools, the business said in a statement on Thursday.
“Musical.ly recently reached a brand new milestone of 100 million monthly active users and we are excited to initiate a brand new chapter,” said Alex Zhu, co-founding father of Musical.ly and senior vice-president of TikTok. “Combining Musical.ly and TikTok is a natural fit given the shared mission of both experiences – to produce a community where everyone could be a creator.”
TikTok is a short-video sharing platform where users can watch and provide quick videos using music, stickers and animations as effects. It had been the most downloaded non-game app in the Apple app store globally in the first quarter of 2018, reaching 45.8 million downloads, based on Sensor Tower, the San-Francisco-based mobile app research firm. The China ydpfbm of TikTok, called Douyin, will stay as being a stand-alone app.
In addition to the new app, TikTok is launching a number of new creator programmes to provide users with technical support, performance insights and help with growth strategy. It is additionally launching a whole new safety centre, “to build a web-based experience that feels safe and welcoming,” according to the statement.
Most favored iPhone app Tik Tok hits 150 million daily users in China. Although messaging remains the dominant activity in China on mobile, users get more than tripled how much time they spend watching short videos within the last year, according to the China Internet Report co-authored by the South China Morning Post, Abacus and 500 Starups.The number of monthly active users for short video apps in China, where Douyin competes along with other platforms including Tencent Holdings-backed Kuaishou, doubled in 2017 to 414 million, in accordance with the report. The business, however, has faced a crackdown on content deemed “vulgar” by Chinese authorities and rising interest in more privacy controls to guard minors.