So, you’ve got an idea and you’re ready to try to communicate. First off, determine if your invention details may be communicated or not. Ask your patent attorney should it be ok. If so, then you will want innovation. Precisely what is a press release? In a nutshell, it’s a brief, to-the-point news story that seeks to indicate the newsworthiness of a person, product or event. Press announcements are then e-mailed, snail-mailed or faxed to editors in the hopes that the publication will pick-up the story.
The sad truth is editors are bombarded with pr releases. In order to keep yours from the trash bin, below are a few simple tips: Don’t write an advertisement. Editors are notoriously picky folks. The last thing they want to take a look at is a screaming advertisement masquerading as a press release (think like: “NOTHING ELSE LIKE IT ON THE MARKET!!!!”) Revenue for publications is based on advertising revenue. This makes them very uninterested in publishing an ad for your product at no cost!
Arrive at the point. Focus on the newsworthy part of your invention. Describe the way your invention solves an issue. And attempt to think beyond simply: “It saves time and expense.” Be specific…This idea will stop you from losing your keys, etc. While a communications product, the iPhone, garnered Time magazine’s Invention of the Year honor, the transportation sector also saw an enormous number of invention accolades too.
I could remember, as I’m sure a lot of you can, when “bigger is better” was synonymous with cars and personal transportation. Today, if you have such a huge concentrate on green energy and carbon emissions, “compact” will be the new Cadillac. Just turn on the television during any prime-time show and you’re likely to see a hoard of hybrid SUV commercials, pitches for incandescent light bulbs and recycling promotions.
Time magazine certainly noticed the trend because they included several “green” transportation choices on their annual Best Inventions of the Year list. Listed below are two to keep an eye out for inside the coming years: The Venturi Eclectic car runs solely on wind and solar power. Plus, the Venturi doesn’t have to be “refueled” with hydrogen or ethanol. This French-produced, three-seat concept car arrives in 2008. The City Car from MIT’s Media Lab is a two-seater, invention companies which can be examined from a designated location, then returned (like a shopping cart application) to the other station within the city. Due outside in 2011, this innovative concept could reduce another massive problem in mass transit – parking.
With the way everything is going, expect more big changes in how we communicate and the way we get around. Make sure you take a look at our next InventHelp blog, where we’ll explore more transportation innovations, including a new approach to fly in design!
Choose your magazines carefully. Say you’ve got a whole new fishing invention. Seems logical to send out it towards the editor-in-chief at Sports Illustrated, right? Not exactly. Because larger, commercial magazines are typically trying to find news about products already on the market, you may miss your target audience altogether. Namely manufacturers and marketers, who debthr to read industry-specific trade publications. So as opposed to Sports Illustrated for the invention, why not try a trade publication like American Sport Fishing? This is when business details about new inventions might be found by an editor.
Check out a pro. Publicity is a time-consuming marketing activity, which is why publicity releases are a part of InventHelp TV Commercial to industry services. If you’re not really a client, you might like to consider employing a publicity firm that will handle the writing and distribution of releases to suit your needs. A lot of companies charge from the word for such services so be sure to find out about pricing up front.